One Direction Partner With NBCUniversal For Primetime Special
November 12, 2014 at 11:48 AM (PT)
ONE DIRECTION and NBCUNIVERSAL have teamed up for an unprecedented and expansive cross-platform partnership for the global launch of the band’s upcoming SYCO/COLUMBIA studio album, "Four," including a primetime special on NBC DECEMBER 23rd.
The band will “take over” NBCUNIVERSAL in a multi-pronged campaign spanning multiple brands and platforms, which began last SEPTEMBER on "Today" with the exclusive announcement of the album’s worldwide launch date of MONDAY, NOVEMBER 17th, and a week-long “1D Fan Face-Off” contest culminating in the announcement of the band’s album launch performance on "Today" live from UNIVERSAL ORLANDO RESORT.
That live performance will be followed by the band's first-ever holiday special, ONE DIRECTION; THE TV SPECIAL," to air DECEMBER 23rd, 8-9p (ET) on NBC.
Exclusive interviews and news about the band’s new record will also be featured across NBCUNIVERSAL’s entertainment news platforms “Access Hollywood,” “E! News” and on TELEMUNDO’s SPANISH-language morning show “Un Nuevo Dia” as part of the partnership.
U.S. promotional partners for this collaboration include AMAZON, CLEAR CHANNEL, VEVO, SEVENTEEN MAGAZINE, retail outlets RUE 21 and CLAIRE'S, and the video game “Just Dance.”