Jacobs Media Honors Mike Dougherty As 'Most Innovative'
November 14, 2014 at 4:35 AM (PT)
Each week, JACOBS MEDIA honors an "innovative" member of our business. This week, they've chosen MIKE DOUGHERTY. JACOBS writes, "Possibly the biggest buzz term in the advertising industry today is “programmatic buying.” And while many think it refers to low-rate remnant advertising or auctioning off inventory, “programmatic buying” is actually any sort of automated ad-buying system.
"The amount of advertising being sold through automated processes is skyrocketing. According to eMARKETER, MAGNA GLOBAL predicts it will account for over $32 billion worldwide by 2017, nearly $17 billion of which will be spent in the U.S. Unfortunately, none of that money is being spent with radio, which is where JELLI co-founder and CEO MIKE DOUGHERTY comes in.
"His company’s original focus was creating crowd sourced radio with listeners controlling programming by voting songs up and down in real time. But over the past two years, JELLI’s focus has shifted to a new endeavor called RADIOSPOT, a platform that will make it possible to automate the process of buying and selling radio ads."
Read the full blog here.