106 And Park To Go Digital-Only
November 17, 2014 at 3:55 AM (PT)
BET will pull the plug on 106 & PARK after 14 years. The network has decided to go digital-only.
In a press release FRIDAY 11/14, BET's Pres. of Music Programming & Special Programming STEPHEN HILL said, "It has been a great 14 year run as AMERICA's top music/variety show on cable, and now that very valuable brand is going to take its talents to the digital realm. The interactive brand you helped build, 106 & PARK, is alive and well...and it's moving to the space in which our audience now reacts with music the most, online. It'll be very exciting to connect with millions of people that are already engaged with 106 & PARK and other BET digital and social media entities and bring content that will further evolve the 106 & PARK brand..and enhance the overall BET NETWORKS brand. As we transition to the digital space, we look to continue 106 & PARK as both a leader of and mirror to youth culture. We'll have more information to share about how this will roll out soon."
The show was launched in 2000 as an alternative to MTV's "TOTAL RECALL", 106 & PARK became a platform for new Hip-Hop & R&B. The last on-air episode will air DECEMBER 19th.