Kassof Research: Christian Radio P1's Most Hopeful
November 20, 2014 at 7:16 AM (PT)
In his latest blog post, researcher MARK KASSOF writes, "If there’s one format I’d say does the most for its P1’s, I’d have to say it’s Christian radio, based on this year’s P1 research. A look at the top three feelings they get from listening to Christian radio tells the story. Hopeful, relaxed, peaceful... could any form of therapy touch it???"
The Station Christian P1's Listen To Most Always Makes Me Feel:
Total Christian P1’s Hopeful 26% 62% Relaxed 35% 59% Peaceful 29% 57%
KASSOF adds, "Most dramatic is the hopefulness that Christian radio gives its P1’s. Compared to listeners as a whole, there is no comparison. 62% of Christian P1’s say their station 'always' makes them feel hopeful, while only 26% of listeners as a whole do.
Read his full post here.