Jam Creative Productions Celebrate 40th Anniversary
November 24, 2014 at 5:42 PM (PT)
JAM CREATIVE PRODUCTIONS, INC. is celebrating its 40th anniversary of making ID jingles for radio stations. JONATHAN and MARY LYN WOLFERT founded the company in 1974 and continue to own the business and operate it on a daily basis. (The name JAM is an acronym for “JON And MARY LYN”).
During the past 40 years JAM jingles have been used by legendary stations around the world. “All of our clients are important to us, and it’s difficult to pick favorites," JON WOLFERT said. "But, as someone who grew up in NEW YORK, I’m amazed that a young couple who heard our work on WABC in the mid-'70s could have had children who heard us on Z100 in the '80s, and grandkids who are hearing us on WCBS-FM and WFAN today. We’re constantly adapting to keep things fresh, but we don’t lose sight of what works when it comes to creating a station’s image. That’s one reason why all of those different generations often remember, and can probably sing the names of, the stations they grew up with.”