Clip Interactive And Alpha Media Expand Deal
December 4, 2014 at 5:03 AM (PT)
CLIP INTERACTIVE has expanded its partnership with ALPHA MEDIA, adding interactive radio technology to 23 broadcast stations in four markets, with additional stations soon to come on board.
"As the original broadcast partner of CLIP INTERACTIVE, we are confident the radio app technology will continue to evolve and generate meaningful metrics for our stations," said ALPHA MEDIA Pres./CEO BOB PROFFITT."While expanding our radio footprint, we recognize that implementing an interactive strategy is fundamental to growing our broadcast and digital revenue."