WIVG Flips To Throwback Hip-Hop 'Boomin 96'
December 8, 2014 at 2:11 PM (PT)
FLINN BROADCASTING has launched a brand-new radio station in MEMPHIS. Last night at 10p (ET), Alternative WIVG (96X) became BOOMIN 96 playing "Throwback Hip-Hop." Focused on the biggest hip-hop songs from the '80s, '90s and early 2000s from artists such as 2PAC, BEASTIE BOYS, JAY Z,. DR. DRE, SNOOP DOGG, MISSY ELLIOTT, LL COOL J, NOTORIOUS B.I.G., RUN DMC and THREE 6 MAFIA, among others,
"FLINN BROADCASTING launched the first true Hip-Hop station in MEMPHIS in 1996 with KXHT-F (HOT 107), now BOOMIN 96 is here to relive those days," OM CHRIS TAYLOR said.
GM DUANE HARGROVE, who oversees both stations, commented that "the mid-South has a Hip-Hop station for 18-34 with HOT 107 and now 25-54 with BOOMIN 96.
The addition of a translator 96.3 simulcast will complete the market coverage.