Bridge Ratings Looks At Year 2014 In Review
December 9, 2014 at 3:54 AM (PT)
BRIDGE RATINGS Pres. DAVE VAN DYKE shares with ALL ACCESS, "2014 has been a watershed year for consumption. And it seems that use of all things is accelerating. Utilizing BRIDGE RATINGS’ media consumption studies this year as a foundation, it is clear that behaviors that have changed the way we live and consume products, services and media will accelerate in 2015."
The new data found:
- 2014 was the first year that daily use of digital technology in all categories of the Innovation Adoption Curve have surpassed 50%.
- PINTEREST, INSTAGRAM and SNAPCHAT have gained the most teen users in 2014.
- Video consumption has become instrumental in music discovery.
Read the full report here.