Bruce Gilbert Named SVP/Sports At Cumulus, Westwood One
December 15, 2014 at 4:48 AM (PT)
iHEARTMEDIA and FOX SPORTS RADIO SVP of Sports Operations BRUCE GILBERT is joining CUMULUS and WESTWOOD ONE as SVP/Sports. GILBERT, the longtime Sports radio programmer with stops at CBS RADIO, ESPN, RED ZEBRA BROADCASTING, and ESPN RADIO, will report to CUMULUS EVP of Programming and Content JOHN DICKEY; Corporate PD/Sports JIM MAHANAY continues in that role and will report to GILBERT, who will report for duty on JANUARY 7th.
JOHN DICKEY said, “BRUCE GILBERT brings years of experience in sports broadcast programming and management to our senior programming team and we’re pleased to welcome him aboard. BRUCE will drive the continued growth and development of the industry-leading sports platform at CUMULUS and WESTWOOD ONE, which together comprise the largest pure-play sports radio network in the world and align with the best brands in the business. His addition furthers our commitment to creating and delivering the most exciting content to sports fans and delivering incomparable opportunities for our partners and advertisers.”
GILBERT said, “Sports is one of the many core competencies of CUMULUS and WESTWOOD ONE. I feel very fortunate to join this team of professionals and look forward to working side by side with them and with our partners to produce best in class content and live events that grow ratings and create unique advertising ownership opportunities for our valuable clients. I want to thank JOHN and LEW DICKEY and MIKE MCVAY for this incredible opportunity to provide our sports programming across every platform sports fans access. There is a very bright future for sports radio content and the many sports marketing opportunities associated with that content.”