Songs Music Publishing Lands Gershwin Song In Apple's New TV Spot
December 15, 2014 at 2:26 PM (PT)
Give indie music publisher SONGS credit for the GEORGE and IRA GERSHWIN placement on APPLE's current, heart-wrenching holiday TV spot that portrays the importance of family and human connection.
The 90-second tear-jerker is entitled "The Song," and it's set to the GERSHWINS' "Love Is Here To Stay," with a granddaughter recording her own duet with her grandmother's originaly scratchy version of the song. SONGS had promised to "breathe new life" into one of the most important song catalogs in the world.
"'Love is Here to Stay' is one of GEORGE GERSHWIN's most beloved songs, and we were thrilled to partner with APPLE, as we knew they would treat the work with the respect and love it deserved," said SONGS Partner and Head of Creative Licensing CARIANNE MARSHALL. "Even so, the piece has exceeded our expectations and is the perfect marriage of one of GERSHWIN's timeless standards with an esteemed brand; a wonderful way to reintroduce the song to audiences both old and new."
In addition to "Love Is Here To Stay," the SONGS-GERSHWIN deal encompasses some of the best-known compositions in the AMERICAN songbook, including works from such classic BROADWAY productions as "Porgy and Bess," "Shall We Dance," "A Damsel In Distress" and "The Goldwyn Follies," and such well known songs as "They Can't Take That Away From Me," Nice Work If You Can Get It," "Summertime," and many others.