Cumulus Media/Cincinnati Airing 'The Interview' Spots For Free
December 29, 2014 at 7:02 AM (PT)
The CUMULUS MEDIA/CINCINNATI cluster has begun broadcasting no-charge commercials for the SONY motion picture “The Interview,” effectiveCHRISTMAS DAY. The commercials are airing on radio stations WRRM (WARM 98), WGRR (103.5 WGRR), WOFX (92.5 THE FOX), WNNF (94-1 NASH FM) and WFTK (96 ROCK); local CUMULUS/CINCINNATI employees also wrote and voiced an editorial in support of the movie’s release which will also be broadcast.
“We support the decision of SONY to release the movie and as a tribute to the generations of Americans and their families who have fought to preserve our rights, we thought this is the least we could do,” CUMULUS/CINCINNATI Market Manager DAVE CROWL said.
The Interview is an action-comedy that was originally set for a CHRISTMAS DAY debut. However, SONY pulled release plans after company computer servers were hacked, sensitive documents released and the company and theater chains were threatened by a group allegedly fronted by the North Korean government. SONY has since decided to a limited release and to make the movie available on various digital platforms.