7 More Salem Stations Get 'The Answer'
January 5, 2015 at 12:15 PM (PT)
SALEM COMMUNICATIONS CORP. is converting seven more of its News Talk stations to its ANSWER brand, bringing the number of ANSWER stations around the country to 20. The new stations are KCBQ-A/SAN DIEGO, KLFE-A/SEATTLE, KZNT-A/COLORADO SPRINGS, WGKA-A/ATLANTA, WGUL-A/TAMPA, WGTK-A/LOUISVILLE and WLSS-A/SARASOTA.
SALEM began using the ANSWER branding for AM 970 WNYM, its News Talker in NEW YORK CITY in APRIL of 2012; soon SALEM stations in LA, DALLAS and CHICAGO had joined the crowd. "We discovered that our listeners are information seekers, always craving the answer to every possible question, from why am I stuck in traffic to who won the NOVEMBER election," Salem SVP/Spoken Word Formats PHIL BOYCE said. "This branding allows our stations to cut through in markets where they are competing with more established stations that only need their call letters as a brand. We needed something more, and this works."
"I have said this before, and nothing has emerged to change my mind," he added. "The NewsTalk format is alive and well, and if 2015 is anything like the past year, this will be another very strong year for the SALEM stations that stick with this simple principle: Give listeners what they want."