This Week's Merge: Only Talk When You Can Offer Value
January 7, 2015 at 7:13 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "Self-involved, mediocre social communication is as brand erosive as a bad break. Over time, the audience becomes fatigued and unmoved – creating passive fans.
"And there is no value in a passive social fan base.
"Social is deeper than that. It's personal. It's an opportunity to create meaningful moments – making people feel like they matter."
In this week’s MERGE, LEWIS offers five fundamentals of fan development every brand should add to the body of their "social code of conduct" for 2015.
MERGE is written to help assist the radio and record industry in the social and digital space.