Nielsen And Saga Resolve Copyright Infringement Suit
January 7, 2015 at 8:27 AM (PT)
NIELSEN AUDIO has reached an agreement with SAGA COMMUNICATIONS, and its affiliate, LAKEFRONT COMMUNICATIONS, that resolves the legal action brought by NIELSEN AUDIO, formerly ARBITRON, for copyright infringement.
The lawsuit was filed as part of an ongoing NIELSEN AUDIO initiative to protect its intellectual property rights. As part of the agreement, SAGA has taken a PPM license for its stations in MILWAUKEE-RACINE, COLUMBUS and NORFOLK. SAGA also licensed Diary services in DES MOINES and MANCHESTER, NH. This agreement protects NIELSEN AUDIO's intellectual property rights for audience estimates, data and software.
NIELSEN EVP/Managing Dir. MATT O’GRADY said, “We are pleased to have reached this agreement and welcome SAGA as a client. NIELSEN looks forward to working with SAGA in the years ahead to maximize the full value of their audiences through our industry-standard insights and customer solutions.”