Nielsen's Music Year-End Report Offers More Radio, Streaming Info
January 7, 2015 at 3:50 PM (PT)
NIELSEN has released more specifics from its 2014 in its Music 2014 Year-End Report. After reporting on sales and streaming data (NET NEWS, 1/2), the report offers insight into music discovery and the growth of streaming.
The report did find that radio remains top source for music discovery, as 51% of consumers use radio to discover new music, with the Top 40 and Country formats breaking most of the music. Other conclusions:
• 59% of music listeners use a combination of over-the-air AM/FM radio and online radio streams to hear music
• 243 million U.S. consumers (aged 12 and over) tune in each week to radio; 91.3% of the national population tune in across more than 250 local markets.
• Across the 48 Nielsen PPM markets, Top 40 and Country were the leading music formats amongst all listeners in 2014, followed by AC, Hot AC and Classic Hits.
• Country radio grew significantly with 18-34-year-old audiences through the first half of the year, peaking in JUNE with its all-time best audience share, before ending the year on a downtrend. For the year, Country ranked second across the NIELSEN PPM markets.
• Hot AC increased its share of audience, moving from fifth to third this year among audiences aged 18-34. 2014 marked the best year ever for the format.
The top-10 most popular radio formats of 2014 for the 18-34 audience in NIELSEN’s PPM markets were:
1. Top 40 (12.3%)
2. Country (9.8%)
3. Hot AC (7.1%)
4. Rhythmic Top 40 (6.7%)
5. AC (5.9%)
6. Urban (5.8%)
7. Mexican Regional (5.2%)
8. Alternative (5.0%)
9. Classic Rock (3.9%)
10. News/Talk (3.5%)
In 2014, streaming continued its growth , both in audio and video. Consider:
• NIELSEN MUSIC tracked 164 billion On-Demand streams in 2014, up 54% in 2013 (106 billion).
• In a typical week, 67% of music consumers listen to music online (any form of streaming music).
• The week ending NOV. 9th, 2014, marked the first time since NIELSEN started tracking streaming in 2004 that total streams surpassed 4 billion in one week. Of these record-breaking streams...
* 3.9 billion were on-demand (audio and video)
* .845 billion were audio streams, making it the second highest week for audio streams ever
* The week was also a record high for video, with over two billion video streams
To read the entire report, click here.