WTOP Optimizes Website For Mobile, Adds App
January 13, 2015 at 7:41 AM (PT)
HUBBARD News WTOP/WASHINGTON's website has been revamped to allow optimization for mobile devices, and the station has also launched a new mobile app.
Dir./Digital Media JOHN MEYER says, “News consumption is no longer constrained to a single device or medium. We need to be able to consistently and seamlessly distribute news, traffic, and weather to people in their cars, on their phones, at their desks and on their tablets.”
The new app was developed by AUDIONOW DIGITAL and includes one-click streaming, listening via either streaming or using voice minutes, social media integration, headlines, and more. MEYER added, “While we are building the foundation of our digital strategy on the mobile web, we know the importance that apps play in the digital ecosystem. The app environment is very conducive to listening, and we hope to take advantage of this environment with this new addition.”