This Week's Merge: In Many Ways, Social Is The Entry Point To You
January 14, 2015 at 6:07 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "Just because it's clear that younger generations have no interest in waiting for a radio station to read a list of school closings; it doesn't mean they don't still value radio or the information we offer.
"They very much value radio. What this story means is that it's a new day -- new workflows are required.
"But to a portion of your audience, social is likely the entry point now. So why not get on TWITTER, interact with them as schools are announcing they will be closed, or whatever the hot topic is, and build on radio's authority in the way they want it?"
MERGE is written to help assist the radio and record industry in the social and digital space.