WQHT Names Pio Ferro PD, Nessa Joins For PM Drive
January 14, 2015 at 9:10 AM (PT)
EMMIS Top 40/R WQHT (HOT 97)/NEW YORK names PIO FERRO as PD. Current PD JAY DIXON, who took on the role in JULY 2014, will return to a consulting role with EMMIS/NY, staying on as consultant for HOT 97 as well as sister-station WBLS, while working with other radio stations across the country.
“EMMIS/NEW YORK embarked on a worldwide search for the ideal candidate for HOT 97 and our premier programming,” said GM DEON LEVINGSTON. “We’re excited to have PIO on-board and to see the HOT 97 brand grow even further under his leadership, and thank JAY DIXON for his endless support during this transition.”
FERRO’s most recent successes include working as the National PD for SPANISH BROADCASTING SYSTEM, where he oversaw programming for stations across the country, including KLAX/LOS ANGELES, WSKQ/NEW YORK and WXDJ/MIAMI.
Nessa Joins For PM Drive
Additionally, after a thorough search for the next leading afternoon-drive host, HOT 97 welcomes NESSA from iHEARTMEDIA Top 40/R KYLD/SAN FRANCISCO. Since 2010, NESSA has hosted the night show for KYLD, where she was heard in more than 25 markets including LOS ANGELES and CHICAGO. She can also be seen on MTV/MTV2, hosting various programs such as "Girl Code" and "The Real World Ex-Plosion After Show." NESSA will take over the 3-7p slot alongside DJ ENUFF.
Current host, CIPHA SOUNDS, will remain with the station, transitioning into other on-air responsibilities.
“We are thrilled to welcome NESSA to the HOT 97 family, and can’t wait to have her hit the airwaves in NEW YORK!” said LEVINGSTON. "Her energetic personality and upbeat nature will be a refreshing transformation in the biggest radio market in the country.”
“Working for HOT 97 is a dream come true!” states NESSA. “I want to thank JIMMY STEAL, RICK CUMMINGS and DEON for this amazing opportunity, as well as my mentor, CAT COLLINS. NEW YORK, let’s go!”