Nielsen Offers Year-End Sales Report For Canada
January 16, 2015 at 3:50 AM (PT)
NIELSEN has issued their 2014 report card for sales ion CANADA. It also showed a continued shift to digital markets, with Digital albums now accounting for nearly 40% of all album sales and streaming activity surpassing 6 billion song streams in the final six months of the year. Another bright spot for the industry is the continued resurgence of vinyl LPs, which posted the biggest sales total in the SOUNDSCAN Era with over 400,000 units.
"With strong demand in digital streaming and record-setting growth in vinyl, we continue to see music fans showing their diversity in the way they consume music.” NIELSEN ENTERTAINMENT SVP/Industry Insights DAVID BAKULA said. “With over 6 Billion songs streamed in just the last six months of 2014, as well as new services launching this year, music fans continue to enjoy huge amounts of digital music.”
Other Canada 2014 Year-End Facts
- Total Album sales declined for the third straight year, down 5% compared to 2013.
- Digital album sales accounted for 39.3% of total album sales for the year, compared to 39.1% in 2013.
- Vinyl albums posted their biggest overall sales total in the SoundScan era, with a sales increase of 71% over 2013.
- 7 albums sold over 100,000 units in 2014, led by TAYLOR SWIFT, compared to 16 albums in 2013.
- One album from a Canadian artist sold over 100,000 units in 2014, BOBBY BAZINI’s “Where I Belong.”
- Last year R&B and Rap were the only major genres to post sales increases, this year those two genres posted the two biggest sales declines in 2014 over 2013.
- Streaming surpassed 6 billion songs streamed in the last six months of 2014 (Nielsen began tracking streaming in July, 2014), with 17 songs surpassing 10 Million streams in the final six months of the year.
- Country comprises 11% of digital downloads but less than 5% of On-Demand streaming.
- Conversely, R&B/Hip Hop comprises 12% of digital downloads but 21% of On-Demand streaming.
- Consumption of some smaller genres, such as EDM and Latin, also lean towards On-Demand streaming.
- Digital album sales suffered their first year-over-year decrease since Nielsen Music began tracking digital sales in 2005. TAYLOR SWIFT’s “1989” is the year’s highest selling digital album. IMAGINE DRAGONS’ “Night Visions,” which sold 100,000 digital albums in 2013, placed in the top 10 of highest selling digital albums for the second straight year, while two soundtracks, “Frozen” and “Guardians Of The Galaxy,” placed in the top 10.
- Digital track sales suffered their first year-over-year decrease since NIELSEN MUSIC began tracking digital sales.
- The top 200 digital songs represented 22.7% of all song purchases in 2014. The top 200 songs accounted for 23.1 million sales in 2014 compared to 28.6 million in 2013.