New App Nusiki Looks To Facilitate Song File-Sharing With SXSW Debut
January 19, 2015 at 12:47 PM (PT)
A CHICAGO-based tech start-up is looking to facilitate the sharing of online music.
NUSIKI co-founder BEN HEWITT explains the app allows the user to post songs they like in its social network feed, "as if INSTAGRAM and SPOTIFY had a kid." The company plans to introduce the app at this year's SXSW in AUSTIN this MARCH, according to CHICAGOINNO.
Explained HEWITT: "You’re creating a musical brand for yourself saying 'this is the song I like.' I think that on a lot of current platforms, the social aspect of music sharing is a little bit broken. For example, I don’t want people knowing that I listen to KATY PERRY at 6 a.m. when I’m working out."
HEWITT is referring to SPOTIFY's abilit to tell your friends what you're listening to in real time. NUSIKI is more curated, giving the user more control over sharing the your playlist.
"If FACEBOOK is a documentary of your life, INSTAGRAM your photo album,and TWITTER for commentary, than NUSIKI is your soundtrack," added HEWITT.
NUSIKI users can pull music from YOUTUBE and SOUNDCLOUD, but the company plans to incorporate other platforms. NUSIKI allows you to log-in through FACEBOOK. You can post music to your feed, which is visible to all of your followers, or you can direct message specific users with songs. And "liking" a friend's song allows you to store it and listen to it later.
NUSIKI will be free, but there are a handful of possible revenue streams down the line, acccording to HEWITT, including purchasing songs, advertising ticket sales and artist merchandise. There are also data collecting opportunities that can better measure music engagement, showing how people are commenting, liking, and sharing the content.
There are several competitors to NUSIKI, including WHYD and DROPP.FM, but HEWITT is hoping his app can convince users that a curated social network of music is the best way to share songs.
"All your favorite music and all your favorite people are in one place," he said.