Coleman Insights Studies Music Consumption
January 20, 2015 at 3:53 AM (PT)
COLEMAN INSIGHTS has launched the first of a series of posts on its website that explores how listeners consume new music across different platforms -- specifically, on broadcast radio and how it compares to consumption via streaming, downloading and other digital platforms.
“We originally created this analysis to give clients of our new music research service, INTEGR8, additional insights into how listeners consume new music,” said New Music Research Manager MATT BAILEY, who is authoring the blog posts. “With digital music platforms making claims that they are months ahead of radio on new music, we thought our analysis would be helpful to the larger radio community.”
The first post compares the vintage of the biggest hit songs on radio are versus the vintage of the songs listeners play most using on-demand streaming services. (Vintage refers to when a song first enters public consciousness and enters the BILLBOARD Hot 100.) Based on this analysis, BAILEY concluded, “While there are definitely a few differences between what consumers play using on-demand digital media platforms versus what they are hearing on radio, the differences aren’t as dramatic as some are reporting.”
Upcoming posts will examine related topics including music sales patterns, SHAZAM and YOUTUBE, and what radio programmers can learn from consumer behavior on these other platforms. Check out the details here.