Research Director, Inc. Presents Exclusive Holiday PPM Analysis For Houston, Washington, D.C., Philadelphia, Atlanta, Boston
January 21, 2015 at 1:46 PM (PT)
After a brief delay for the holiday, The Ratings Experts from RESEARCH DIRECTOR, INC. –- along with our compadres from XTRENDS -– are back for another whack at the ratings piñata. As has been previously established, the HOLIDAY survey was lousy with the likes of grandparental road kill. The survey itself covered 12/4-12/31 and the fa-la-la crescendos tainted every single stinkin’ week. In case you are keeping score at home, 22 of the 28 survey days were pine scented.
That may have had an effect on the numbers. Just sayin’.
HOUSTON-GALVESTON: Santa Was Sunny
It came upon a mid-day clear that iHEARTMEDIA AC KODA (SUNNY) took the gifts of the season and parlayed them into a rather large P6+ share (9.2-12.5). Of course the station was #1 and it edged out last year’s number of a 12.2. RADIO ONE Urban AC KMJQ (MAJIC) was unaffected by the jingling as it remained at #2 with a slight increase (6.4-6.6). UNIVISION Regional Mexican KLTN (ESTEREO LATINO) was also stationary –- at #3 –- though it was down for the second straight survey (5.7-5.4). COX RADIO Classic Rock KGLK (THE EAGLE) posted its lowest share since it became the only game in town (5.1-4.8) yet managed to advance one step to #4. RADIO ONE Top 40/R KBXX (THE BOX) had its lowest share in over a year (5.3-4.7) and fell back to #5. A year ago the station was #2 with a 7.7 share. However, that was before iHEARTMEDIA Urban KQBT (THE BEAT) came into being. KQBT did not have a particularly strong month (4.1-3.8) as it remained at #10. This was the third survey for RADIO ONE Classic Hip-Hop KROI (BOOM) and the station has declined since its debut. This time it dropped two spots to #18 (2.9-2.5). KSBJ EDUCATIONAL Christian Contemporary KSBJ came late to the CHRISTMAS music game. It did move up two spots to #7 with a slight increase (4.4-4.5).
KODA was #1 25-54 for the third book in a row. In case you didn’t get the innuendo, that means the station was #1 before all the hoopla began. This year’s Claus number was about a half share better than last. KLTN had its lowest share since SEPTEMBER to remain at #2 while KMJQ had its highest total since that same month to move up to #3. iHEARTMEDIA Alternative KTBZ (THE BUZZ) came down a bit as it slipped to #4 while KBXX held steady at #5 despite its lowest share since FEBRUARY. KSBJ inched up to #8 though it was flat while KROI dropped three spots to #15 with its second straight down book.
KBXX managed to withstand the onslaught of the wooden soldiers to remain #1 18-34 though with its lowest share in over a year. As it did last year, KODA ended up #2 in this demo with a number about a half share loftier than 2013. KQBT slipped to #3 with a slight decrease while KLTN moved up to #4 with a modest increase. KTBZ was also off slightly in its descent to #5. COX RADIO Country KKBQ (93Q) seemed to have borne the brunt of all this caroling as it dropped three places to #6.
There was one small change in the top five 18-49. That did not affect KODA, which was #1 again. This year’s total just barely eclipsed the previous HOLIDAY. KLTN was still #2 with its lowest total since SEPTEMBER while KBXX retained possession of #3 with its lowest number in over a year. KTBZ was flat and chillin’ again at #4. KQBT and KKBQ swapped positions with the former moving up to #5 despite a down book while the latter slipped to #6 with its tiniest number in over a year.
WASHINGTON, DC: It’s A Wash
With all the bi-partisan rancor that permeates the halls of CAPITOL HILL, it appears iHEARTMEDIA AC WASH has found an issue all sides can agree upon – CHRISTMAS music on the radio. The leading station 6+ cut a wide swath through the market – affecting the ratings on a number of stations. Starting at the top, WASH had the requisite big book (8.6-13.6) and was well ahead of last year’s 10.6 share. AMERICAN UNIVERSITY N/T WAMU moved up a spot to #2 but it did so in reverse (6.8-6.4). HUBBARD News WTOP landed its lowest share in over a year (7.0-6.1) to fall back a spot to #3. HOWARD UNIVERSITY Urban AC WHUR was steady at #4 despite its lowest number since AUGUST (6.2-5.5). iHEARTMEDIA Top 40/M WIHT (HOT) also felt the chilling effects of the jingle blast as it logged its smallest number in over a year (5.5-5.1) to remain at #5. The holiday be darned, two stations improved their collective lots to join forces at #6. iHEARTMEDIA Classic Rock WBIG was up for the third straight survey (4.0-4.1) to move up from #7 while GWET Classical WETA had its highest share since MAY (3.7-4.1) to advance from a tie at #10.
The drummers were drumming for WASH 25-54 as the station was #1 for the second book in a row with a number that was over three shares more fattening than a year ago. WHUR was up slightly to remain at #2 while iHEARTMEDIA Alternative WWDC (DC-101) took total control of the #3 position with its lowest share since SEPTEMBER. Cluster-mate WIHT again had its lowest share in over a year to slip to #4. Curiously, despite facing the same obstacle as last year, the station was two full shares lighter than in 2013. Apparently, the news capitol of the free world wasn’t generating enough hot air to help WTOP, which remained at #5 with its lowest share in over a year, or WAMU, which stayed at #6 with its weakest performance in exactly a year.
WASH landed an 18-34 number that was more than triple what it had in NOVEMBER and over four shares jollier than last year. Yes, it also moved to #1. WIHT fell back to #2 and failed to crack the double-digit barrier for the first time in over a year. A couple of head-to-head competitors were up, yet stagnant. RADIO ONE Urban WKYS (KISS) stayed put at #3 while CBS RADIO Top 40/R WPGC landed its biggest number since SEPTEMBER to remain at #4. WWDC off slightly but still at #5. One station that seemed to suffer some collateral damage from all the mistletoe was CBS RADIO Hot AC WIAD (FRESH). It dropped two spots to a tie at #9 with its lowest number in over a year.
WASH made it four golden rings by remaining at #1 18-49. As with the previous demos, the station soundly defeated last year’s team by over three shares. CHRISTMAS really did a number on WIHT. Though it remained #2, this was the second book in a row it had its lowest share in over a year. WHUR was flat and unaffected at #3 while WWDC was off a bit at #4. There was a duel at #5. WAMU remained in place with a small loss while WKYS moved up a spot thanks to an enormously flat book.
PHILADELPHIA: Two Stations Spinning
This is the tale of two rather large radio stations each playing reindeer games. WEAZ-FM RADIO AC WBEB (MORE FM) has been the bigger of the two and that trend continued. However, the station could not equal last year’s monster P6+ 17.2 share. Don’t feel too badly for the folks in JERRY’s world as the station did OK (8.5-15.1). CBS RADIO Classic Hits WOGL flipped about a week after MORE and did quite nicely. It moved up to #2 with its best share since SEPTEMBER (5.5-6.1). iHEARTMEDIA Urban AC WDAS slid back to #3 with its lowest number since AUGUST (6.4-5.9). CBS RADIO News KYW-A remained at #4 though the news was not as popular this time (5.3-4.9). Two stations were down, one was flat, and all three ended up at #5. CBS RADIO Sports WIP-F wrung the last, desperate gasps from the EAGLES ill-fated season (MARK SANCHEZ. Really?) and landed its lowest share since SEPTEMBER (5.1-4.6). GREATER MEDIA Classic Rock WMGK had its lowest share in over a year (4.9-4.6) yet moved up from a tie at #6. iHEARTMEDIA Urban WUSL (POWER) was flat (4.6-4.6) but made the leap from #9. A couple of other stations appeared to slip on Frosty’s drippings. CBS RADIO Country WXTU slipped three spots to #11 with its lowest total in over a year (4.8-3.6). iHEARTMEDIA Top 40/M WIOQ (Q102) fell two places to #12 with its smallest share in over a year (4.1-3.4). Oh, and let’s not forget the new kid on the block. This was the second book for RADIO ONE Classic Hip-Hop WPHI (BOOM) and it moved up three spots to #9 (3.8-3.9).
More of the same 25-54 as WBEB had another dominating performance though it was about a half share less dominant than last year. GREATER MEDIA Active Rock WMMR remained at #2 with its lowest share since the last time the lords were a-leaping. It was joined in the space by WDAS, which rose from #3 despite its smallest number since AUGUST. WPHI remained at #4 and increased its numbers a bit. WUSL moved into the #5 hole with its highest share since SEPTEMBER. iHEARTMEDIA Alternative WRFF (RADIO 104.5) slipped a couple of spots to #6 with its second straight down book. It was joined by WOGL, which moved up from a tie at #10.
WBEB has been a competitive station 18-34 for most of the year but this whole ho-ho-ho thing just put the station on a new plane. Still, as strong as its numbers were they were about two-and-a-half shares below last year’s stratospheric level. WUSL finally cracked the double-digit barrier but had to be happy with remaining at #2. WRFF had its lowest share in over a year yet managed to advance one square to #3 while WIOQ jumped three places to #4 just by being flat. WMMR also inched up a spot to #5 despite its lowest total since AUGUST. WPHI fell back to #6 after losing a chunk of share while WXTU was significantly less chunky as it fell four places to #7. The station experienced a similar feeling last HOLIDAY. WOGL improved its lot a bit by moving from #13 to #11 though this ice-coated share was not as strong as some seen earlier in the year.
WBEB completed the demo sweep in 18-49 though it had a number a full share lower than last year’s. WUSL moved up to #2 with its best book since AUGUST, which sent WMMR packing back to #3 as it had its smallest total since the very same month. WPHI remained firmly entrenched at #4 with a flat performance while WRFF repeated at #5 despite a down book. WOGL managed to move the meter as it ascended from a tie at #10 to a tie at #8.
ATLANTA: Something Fishy
This was one of the few major markets that did not have a mainstream station turn things over to that kid on the snare. That said, things worked out quite nicely for SALEM Christian Contemporary WFSH (THE FISH) as it moved up four spots to #1 (5.4-7.6) P6+ and easily outpaced last year’s 6.4 total. It was sharing the spotlight with CBS RADIO Urban WVEE (V-103), which remained in place despite watching its four-book surge come a cropper (8.1-7.6). COX RADIO Urban AC WALR (KISS) took over total control of the #3 slot with its best book since AUGUST (6.0-6.7). Cluster sister COX RADIO AC WSB-F (B98.5) was just a beat behind at #4 (6.0-6.5). Talk was not the topic of conversation as COX RADIO Talk WSB-A slipped three places to #5 with its lowest share in over a year (7.6-5.8). Keep an eye on iHEARTMEDIA Top 40/M WWPW (POWER). The station just landed its best book in over a year (4.2-4.9) and moved forward four places to #6.
The stars were not shining so brightly for WFSH 25-54. Yes, the station did advance six places but it only ended up at #3 -– a better position than last year’s #5 with about the same share. WVEE notched its fifth straight #1 book -- though it lost a chunk of share. WSB-F moved forward three paces to #2 with its best showing since AUGUST. WALR had its best book since MAY and that allowed the station to jump five spots to #4. It was joined by COX RADIO Classic Hits WSRV (THE RIVER), which moved in from #6 with its highest total since SEPTEMBER. Three stations exited the top five. RADIO ONE Urban AC WAMJ (MAJIC) fell four places to #6 with its smallest total since AUGUST. It was joined by iHEARTMEDIA Country WUBL (THE BULL), which dropped from a tie at #3 with its least beefy weight since MAY. WSB-A was in a bit of a free-fall as it dropped from a tie at #3 to a tie at #11 with its lowest number in exactly one year.
There was quite a bit of churn in the 18-34 ranks. One thing that did not change –- WVEE sitting at #1 for the eleventh book in a row. WFSH swam upstream six places to #2. A year ago it was #17. Two stations wrestled for control of the coveted #3 slot. RADIO ONE Urban WHTA (HOT) dropped down from #2 with its lowest share in over a year while WSB-F moved up from #6 with its second positive gain in a row. There was another wrestling match at #5. iHEARTMEDIA Alternative WRDA (RADIO 105.7) had its weakest performance since JUNE to slide down from #3 while cluster-mate WWPW moved in from #7 with its highest output since JULY. There were a couple of departures from the top five. CUMULUS Top 40/M WWWQ (Q100) was down for the third book in a row and fell three places to #7 while WUBL dropped to #8 despite only a slight decrease in share.
Despite the presence of the Kringle, WVEE managed to own or share the top spot in all four demos we investigate. Though its double-digit dominance in 18-49 was short-lived, it was well ahead of the new #2. That was WSB-F, which rose from #5 with its best book since JULY. WFSH scaled the chart (see what we did there …) four places to #3. A year ago it was #5. WUBL had its smallest number since FEBRUARY to fall back to #4. There was a threesome on the #5 tee. WAMJ slipped back from #3 with its least productive outing since AUGUST. WWWQ moved up a spot despite posting its lowest total in over a year. And, WWPW advanced two squares with its best book since JUNE. WHTA just missed joining the above trio but ended up at #8 after it previously had been sitting at #2.
BOSTON: There Must Have Been Some Magic In …
Forget the silk hat, GREATER MEDIA AC WMJX (MAGIC) found a pot of gold. Of the markets we have reviewed so far, MAGIC takes the prize on having the largest P6+ share (9.1-16.5). This was well above last year’s threshold of an 11.8. This massive gain created a ripple effect on the other major players. iHEARTMEDIA Top 40/M WXKS (KISS) remained at #2 with its lowest share in over a year (6.4-5.6). GREATER MEDIA Classic Hits WROR grabbed the #3 spot for itself even though it landed its smallest number since JUNE (6.0-5.4). There was a threesome at #4. GREATER MEDIA Country WKLB took a small step backward with its smallest number in exactly a year (6.0-5.2). CBS RADIO News WBZ-A moved up a spot even though it was down (5.6-5.2). The one station of the group to actually increase its share was CBS RADIO Classic Rock WZLX, which advanced from #7 (5.1-5.2).
Behold the power of the Claus. WMJX has added almost ten shares to its total since it began playing BRENDA LEE records. The station was, of course, #1 25-54 and eclipsed last year’s number by over three shares. CBS RADIO Sports WBZ-F (THE SPORTS HUB) was up slightly and moved up to #2. We’re guessing it was either due to all the hot stove talk about the RED SOX or the PATRIOTS substitution-enhanced run to the bowl. WXKS was down for the third straight book and fell back to #3. WZLX was up a bit and still at #4 while WKLB held on at #5 despite its lowest number since the last time the maids were milking.
The 18-34 demo was no different from any other. WMJX was #1 again but it only beat last year’s total by almost three shares. WXKS moved back up to #2 but still landed its lowest share in over a year. WKLB also advanced one square, landing at #3 with its smallest total since JULY. iHEARTMEDIA Top 40/R WJMN (JAM’N) took a big hit and fell two spots to #4 with its lowest total in over a year. GREATER MEDIA Rhythmic AC WBQT (HOT) was completely unaffected by all this holiday hoopla as it was flat and stable at #5.
Another big number for WMJX as it dominated 18-49 and beat its 2013 total by over three-and-a-half shares. WXKS was resolute at #2 but continued the trend of posting its lowest share in over a year. WBZ-F snuck up to #3 with a slight increase while WKLB fell back to #4. As seen in the previous demos, it had its lowest share in exactly a year. Must have been the deflated footballs. GREATER MEDIA Alternative WBOS (RADIO 92.9) and WBQT continued their togetherness routine. Last month they were tied at #7 and this time moved up to #5. Both had slight increases. WJMN dropped two spots to #7 as it again landed its smallest share in over a year.
The Ratings Experts from RESEARCH DIRECTOR, INC. need to warm our collective fingers by the fire. All this holiday prose has left us a little numb. However, we will return shortly with a nice cup of hot chocolate and a look at DETROIT, MIAMI-FT. LAUDERDALE-HOLLYWOOD, SEATTLE-TACOMA, PHOENIX, and MINNEAPOLIS-ST. PAUL. In the meantime, feel free to reach out to us at any of the platforms listed below.