Report: Videogame Makers Breaking Bands
January 21, 2015 at 4:47 PM (PT)
ELECTRONIC ARTS (EA) Worldwide Pres./Music and Music Marketing STEVE SCHNUR and Sr. Music Supervisor CYBELE PETTUS are being lauded as the new world hitmakers in ESPN.COM. The two have broken acts by integrating music tracks into FIFA, MADDEN, NBA and NHL games. Case-in-point: IMAGINE DRAGONS were featured on FIFA 2013 just before "Night Visions" became SPOTIFY's most streamed album in the U.S. that year.
"What once was MTV and radio to an older generation is now FIFA and MADDEN," SCHNUR said. "We don't take that for granted. We look at 1,000 bands to get to the 40 [on each game]."
Soon game makers may please all of their users by adding streaming services. "Right now, we're tethered to a one-year experience," SCHNUR noted. "But we want the gamer to be able to hear what's cool in Week 7 of the NFL, not just Week 1."
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