Jacobs Media Honors WTMJ As 'Most Innovative'
January 23, 2015 at 4:17 AM (PT)
Each week, JACOBS MEDIA honors an "innovative" member of our business. This week, it's JOURNAL News-Talk WTMJ-A/MILWAUKEE.
JACOBS writes, "one of the great puzzles many local-minded stations have struggled to solve is how to effectively cover high school sports. The games represent incredible, hyper-local content that attract sponsors who want to be a part of them. They can be an incredibly rich source of community involvement for stations in the Talk/Sports environment. The challenge is that they appeal to a limited audience and they take place at essentially the same time. This makes covering high school sports difficult and expensive. And so some good old innovation was used employed to attack the problem.
"This past FALL, JOURNAL/MILWAUKEE News/Talk WTMJ launched 'Preps Live,' a program that melds today’s technology with the promotional power of a heritage radio station to effectively cover multiple football or basketball games each week without disrupting the station’s regular programming."
Read the full blog here.