Triton Digital And Exelate Develop First Streaming Audio Data Management Platform
January 27, 2015 at 5:51 AM (PT)
TRITON DIGITAL has entered into an exclusive partnership with EXELATE to deliver the first-ever streaming audio Data Management Platform (DMP). The new platform will enhance the ability of ad buyers to reach their desired audiences with targeted audio campaigns via mobile or desktop.
“TRITON and EXELATE are breaking totally new ground within the programmatic audio advertising industry with the launch of the first audio-focused DMP,” said EXELATE CEO MARK ZAGORSKI. “This partnership is crucial for ad buyers and marketers, as it will empower them to make smarter programmatic audio ad buys and execute cross-device and multi-channel campaigns that include mobile, audio, video, and display. EXELATE’s ability to capture, manage, and activate billions of data points across all channels and devices will power a highly customized ad experience for TRITON’s customers and advertisers.”
“Digital audio has become an important piece of the digital advertising mix, particularly as more and more consumer attention is captured in a mobile context. Until now audio has not been available as part of a multi-channel programmatic buy,” said TRITON DIGITAL COO MIKE AGOVINO. “Beginning today, digital audio can garner a larger share of the market by attracting a piece of the larger multi-channel programmatic budget.”