Euro Indies Launch 10-Point Action Plan To Guide Digital Growth
January 27, 2015 at 11:55 AM (PT)
Independent music companies launched a unique DIGITAL ACTION PLAN today, calling for a new EUROPEAN industrial policy to drive the digital market through the cultural and creative sectors, which account for 4.2% of EU GDP and 7.1 million EU jobs.
The role of culture in EUROPE’s digital market will be one of the issues debated in the EUROPEAN PARLIAMENT today during a special meeting of the CULTURE AND EDUCATION COMMITTEE with DIGITAL ECONOMY AND SOCIETY Commissioner GUNTHER OETTINGER. MEP SABINE VERHEYEN, co-ordinator for the EPP group in the PARLIAMENT’s CULTURE COMMITTEE commented: “This ACTION PLAN presents very practical ways to boost creativity through smaller actors and deliver a dynamic digital single market built on diversity."
One of the goals of EUROPE’s new industrial policy would be a range of measures to boost SMEs, including independent music companies, who account for 80% of jobs and 80% of investment in new music in EUROPE today.
IMPALA also asks the EU to rethink how citizens, artists and businesses engage online. The “rules of engagement online” are important in the music world with reports surfacing last week that YOUTUBE is continuing the same abuses which prompted IMPALA to lodge a complaint to the EC last year.
With the debate on copyright continuing, the ACTION PLAN calls on the EU to reinforce copyright as a fundamental right, a liberator of the creativity that drives the digital market. The importance of stopping the abuse of the so-called “safe harbor” exemption is also underlined, as well as not transferring creators’ rights to trade to those who are behind calls for weaker copyright.
IMPALA Exec. Chair HELEN SMITH commented: “An industrial policy for culture is a pre-requisite for EUROPE’s digital economy. This involves reinforcing copyright and clarifying what operators like YOUTUBE can and can’t do. Ensuring a successful digital single market also implies a host of other measures such as promoting diversity in a measurable way and devising a new regulatory, competition, social and fiscal framework for smaller actors.”
THE 10 POINTS:
1. Reinforcing the rights that drive the digital market and grow EUROPE's copyright capital
2. Giving citizens the best digital infrastructure in the world
3. Improving pluralism and diversity online as well as offline
4. Revisiting the “rules of engagement” online
5. Growing EUROPE’s “missing middle” by improving conditions for smaller actors
6. Effectively tackling websites which are structurally infringing
7. Increasing investment through a new financial approach to culture
8. Introducing greater fairness in taxation
9. Mapping how creativity works and measuring the sectors
10. Placing culture and diversity at the heart of EUROPE’s international work
Concluded SMITH: "The aim of our DIGITAL ACTION PLAN is to inspire decision-makers, ensure EUROPE’s position as a global power, and re-engage EUROPE with its creators and citizens. Our aim is to set new standards to make EUROPE the best place in the world for artists and other creators and for culture enthusiasts."