2015 Westwood One Super Bowl Sound Award Winner: Poo-Pourri
February 4, 2015 at 10:55 AM (PT)
WESTWOOD ONE has announced that the winner of this year's WESTWOOD ONE SUPER BOWL SOUND AWARDS is POO-POURRI, the deodorizing spray for women to spritz before using the toilet, which won the 2015 Champion of Sound title for a custom spot made for airing on the game broadcast. The rest of the top 5 included two spots from MOTEL 6, SUBWAY, and EXERGEN.
Over 40 advertisers participated in the contest, with the spots available on demand for a week before the game and some advertisers using WESTWOOD ONE STUDIO, the creative services division of the syndicator, to produce spots for the game.