VEVO Hits Record 10 Billion Monthly Global Streams
February 4, 2015 at 11:37 AM (PT)
VEVO has reached a major milestone, delivering over 10 billion monthly global views for the first time in JANUARY (actual: 10,335,997,898). The achievement is an 86% increase over JANUARY 2014’s 5.4 billion views. This month was also the first when VEVO had more than 2 billion views in the U.S., up from 1.2 billion in JANUARY 2014.
VEVO’s immense expansion can be attributed to growth across both mobile and connected TV views, which now account for nearly half of the service's views (49.5%), up from 38.8% last JANUARY. In addition, last month, 23 videos were named VEVO CERTIFIED, each surpassing 100 million views. MEXICO, VEVO’s second largest market after the U.S., has also grown exponentially and is currently delivering over 1 billion monthly views since its launch in early 2014.
TAYLOR SWIFT has also dominated VEVO’s charts with “Blank Space” owning the top spot for the 12th consecutive week and amassing more than 440 million views.