Journal Stations Revamp Radio League Smartphone App With Local Focus
February 4, 2015 at 2:59 PM (PT)
JOURNAL BROADCAST GROUP has revamped its RADIO LEAGUE smartphone app with an emphasis on the company’s local stations. The app, developed by jacAPPS and available for iOS and ANDROID, uses the phone’s GPS to detect the user’s location and will serve up the local JOURNAL stations first; it also autoplays a user’s selected favorite stream upon opening, and offers 14 pure-play digital music stations as well.
JOURNAL VP/Interactive Media MICHAEL GAY said, “Mobile is the fastest-growing way to enjoy our local stations, and the new RADIO LEAGUE app makes them all easily accessible while you’re in our local communities thanks to our innovative use of GPS. A rock listener in OMAHA doesn’t want a station from across the country; they want their local station front and center.”
EVP/Radio STEVE WEXLER added, “We work hard to build local brands that go beyond a collection of songs, and I’m proud our team has developed another way to deliver those products to the audience wherever they are.”
Dir./Marketing and Innovation/MILWAUKEE J. PAT MILLER said, “The digital stations offer additional choice beyond our broadcast stations. The combination of on-air and online streams offers the best of both worlds for our audiences.”
jacAPPS Pres. PAUL JACOBS said, “Development of the RADIO LEAGUE app with the team at JOURNAL was a great experience, and the result is a breakthrough mobile app. We achieved our initial goal of combining multiple stations across many markets in one app to create an outstanding local experience that is unlike other aggregated mobile applications. JOURNAL’s stations are more than a collection of audio streams, and this higher level of audience engagement is provided in the RADIO LEAGUE app.”