The Orchard Enters Global Strategic Alliance With Membran Entertainment Group
February 10, 2015 at 8:09 AM (PT)
THE ORCHARD and MEMBRAN ENTERTAINMENT GROUP have entered into a strategic relationship that will expand both companies’ presence in EUROPE and across the globe.
Effective immediately, THE ORCHARD’S GERMANY, SWITZERLAND, AUSTRIA (GSA) and EASTERN EUROPE operations will be run by HAMBURG-based MEMBRAN CEO and THE ORCHARD GMBH Managing Director MANLIO CELOTTI.
“Partnering with MEMBRAN and bringing real leadership to bear in market puts THE ORCHARD in a strong strategic position to support the growth of GERMANY’s still developing digital music share,” said THE ORCHARD CEO BRAD NAVIN. “We are thrilled to welcome MANLIO CELOTTI to our management team. His experience will help us meet our clients’ evolving needs in one of the most important music markets of the world, and further bolster THE ORCHARD’s global offering.”
“THE ORCHARD has been a long-standing and reliable partner for MEMBRAN for many years and I am absolutely excited to be working even more closely with BRAD, COLLEEN [THEIS, THE ORCHARD’s COO] and their team,” said CELOTTI. “I firmly believe that the constellation we have created provides exactly what the industry needs today and the combination of THE ORCHARD’s technological systems and global network together with MEMBRAN’s international label services and music passion is rare in today’s industry and will certainly be a force to be reckoned with -- not only in EUROPE but worldwide.”