Mark Kassof Research: FM Approval Is 83%
February 10, 2015 at 8:18 AM (PT)
New research from MARK KASSOF & CO. reveals that 83% of 18-64 year-olds approve of the job that FM radio is doing; 27% “strongly approve,” while only 1% “strongly disapprove.”
Satisfaction with the music FM is playing is the #1 reason given for its approval, followed by its information and the variety of choices that it offers.
These findings are based on 1,190 online interviews with 18-64 radio listeners in the U.S., conducted from JANUARY 21st-23rd, 2015. This research is the latest in a series of ListenerThink surveys conducted by MARK KASSOF & CO. on topics of interest to the radio industry.
More details can be found at kassof.com.