Salem Communications Pacts With Triton Digital
February 10, 2015 at 12:46 PM (PT)
TRITON DIGITAL, a leading technology provider for the audio industry, has signed an agreement with Conservative Christian corporation SALEM COMMUNICATIONS to deploy its AUDIENCE MANAGEMENT PLATFORM (AMP). Under the terms, 65 of SALEM’s music and talk stations will be using AMP for email, database, contesting and research solutions.
TRITON’s AMP is a suite of audience engagement and management tools that enable brands like SALEM to increase the value of their audience by creating deeper connections through digital interactions. AMP includes features for promotions, CMS, rewards, contesting, email, and more.
Through AMP, SALEM will be able to reach its audience with an email engine that includes targeting and analytics, creating and running various contests and sweepstakes, and gathering and analyzing direct feedback with survey and media-testing capabilities.
“Engaging audiences across our multitude of stations, while still maintaining the consistent voice and feel of the SALEM COMMUNICATIONS brand can be a challenge,” said SALEM Director of Digital Media RODNEY WHITAKER. “TRITON’s AMP solution helps us integrate multiple databases and leverage them on both a local and national level. We believe it truly offers the most robust enterprise functionality on the market.”
“SALEM's connections with their audience run deep. TRITON's AMP suite enables SALEM to harvest the full power of those relationships for the benefit of both the consumer and SALEM's marketing partners,” said TRITON DIGITAL President of Publisher Development DOMINICK MILANO. “TRITON has developed world-class tools that work together to help the enterprise nurture and grow consumer relationships while increasing the value of those relationships for advertisers. We're thrilled that SALEM values their audience connections and continues to be a great partner.”