Alpha Media/San Antonio Launches Alternative '103.3 The App'
February 12, 2015 at 7:47 AM (PT)
ALPHA MEDIA/SAN ANTONIO, TX has launched Alternative 103.3 THE APP, which will target millennials ages 18-44. PAT CERULLO will oversee the programming on translator K277CX/TERRELL WELLS, TX and 94.1 KTFM-HD2.
“SAN ANTONIO is ground zero for the first station using our national service mark; THE APP," ALPHA MEDIA EVP/Programming SCOTT MAHALICK said. "ALPHA MEDIA continues to innovate by launching the first app with a radio station attached to it. Many stations have an app, but only one app has a radio station attached to it.”
"With 103.3 THE APP, the broadcast paradigm has changed. True convergence has arrived, so much so that it’s our name," ALPHA MEDIA VP/Programming PHIL BECKER said. “Wish you had an original station name? Now there’s an App for that.”
“103.3 THE APP most certainly fills a void in the SAN ANTONIO market," Dir./Operations GREG MARTIN added. "This is a very exciting new sound unlike any heard in this market in many years”.
“I’m thrilled to be programming SAN ANTONIO’s exclusive home for Alternative music, 103.3 THE APP!" PD PAT CERULLO said. "So many hit records have been absent from this market over the past few years, but now that is finally going to change. We’ve positioned the station as the first app with a terrestrial FM signal, since prior to our launch, listeners had to seek out this format via other mediums. This is just one example of the forward thinking and creativity that listeners can expect from ALPHA MEDIA in 2015.”
Download THE APP now from the GOOGLE PLAY or the App Store now. Just search “103.3 THE APP.”