Learfield Sports Launches New Learfield Licensing Partners Brand
February 16, 2015 at 11:14 AM (PT)
LEARFIELD SPORTS has completed the integration of recently-acquired LICENSING RESOURCE GROUP and STRATEGIC MARKETING AFFILIATES into the new LEARFIELD LICENSING PARTNERS brand. The combined operation serves more than 550 collegiate partners. As previously announced, former LRG CEO LEWIS HARDY will serve as Chairman and former SMA CEO BOB BERNARD will serve as Pres./CEO of the new entity.
Pres./CEO GREG BROWN said, “This is an exciting day for us and our clients. When we announced the acquisitions of LRG and SMA last year, we noted how we were carrying out our strategic plan of growing our extended business lines -- the new ways we intend to serve our university partners. Today, by fully combining LRG and SMA under the LEARFIELD LICENSING PARTNERS banner, we are taking another step in building out this suite of important services.”
“Our corporate culture and client relationships are paramount to our business, and we’re confident that LEARFIELD LICENSING PARTNERS will play an integral role in producing great results for our collegiate partners,” added BROWN. “We’re pleased to be able to take this new brand to market and even more excited about the possibilities that exist.”