MIW Study Crunches Gender Numbers In Radio Management, Programming
February 18, 2015 at 11:50 AM (PT)
The MENTORING AND INSPIRING WOMEN IN RADIO GROUP (MIW) released its latest MIW Gender Analysis Study for 2014, which found that out of 11,205 AM and FM stations, 1,896 or 17.4% have women holding the GM position in 2014. This is four-tenths of a percentage point drop from 2013’s mark of 17.8%, but does continue to show growth from 2004, when the percentage was only 14.9%
That percentage is lower in the top-100 markets, where 16.2% of stations were managed by women, compared to 17.7% in 2013. The best management opportunities for women continue to be in sales management, as 30.4% of all stations have a women sales manager -- slightly up from last year. And in the top 100 markets 31.6% of the stations have women SM’s, also up slightly from last year.
The greatest challenge for women in radio management continues to be as programmers. Women currently only program 11.2% of all stations in the country, compared to 10.7% eight years ago. However, in the top 100 markets, women programmers now represent 12.2% which compares to 11% in 2013, a positive increase of over one full percentage point.
“It is important to track the upward growth and impact of women’s leadership in Radio,” noted KAY OLIN, MIW RADIO GROUP spokesperson and Principle of OLIN AND ASSOCIATES. This report reminds us, on an annual basis, that we all can make a difference through mentoring and nurturing future leadership.”
Contact for the MIW’s, support tips, articles and formalized mentoring programs may be found at www.radiomiw.com.