Jacobs Media Honors NPR One As 'Most Innovative'
February 20, 2015 at 4:18 AM (PT)
Each week, JACOBS MEDIA honors an "innovative" member of our business. This week, they've chosen NPR ONE.
JACOBS writes, "When we launched our 'Radio’s Most Innovative' initiative last AUGUST, we started making lists of possible candidates from the past and the present. On the latter list, NPR ONE was near the top from day one. If you aren’t familiar with this remarkable app, you probably don’t work in public radio. NPR ONE is one of the most imaginative, bold, and talked-about projects in NPR history. NPR ONE 'soft launched' last SUMMER as a digital listening app that blends content from both NPR programs and local public radio stations. It is a simple, elegant app that has the feel of a music pure-play experience, but from the public radio side of the street. For a broadcast radio network, in particular, it is quite the achievement.
"Former NPR CEO GARY KNELL described the project well before it launched as 'a PANDORA for news'.”
Read the full blog post here.