Seth Resler Introduces Online Course On How To Use The Web To Grow Radio Station Audiences
February 23, 2015 at 4:57 AM (PT)
Veteran broadcaster and online strategist SETH RESLER will introduce an online course to help PDs, GMs and Webmasters grow their station’s audiences with web-based tools.
The six-week program will focus on weaving multiple channels, including blogs, social networks, search engines, email campaigns, text messaging, web analytics, and more into a coherent plan that helps stations accomplish their goals.
“Too often, radio stations have a fragmented web strategy,” said RESLER. “They might be doing one one or two things well, but because these are not part of an overarching plan, they aren’t producing results that affect the bottom line. My goal is to show station management how all of the pieces fit together in a practical way that produces tangible results.”
The online course launches in APRIL. The deadline for registration is MARCH 20th. More information on the course can be found at SethResler.com/Online-Course.