WRWM Goes 'Worst To First' In Indianapolis
February 23, 2015 at 5:34 AM (PT)
CUMULUS MEDIA Rhythmic AC WRWM (93.9 THE BEAT)/INDIANAPOLIS PD JAY MICHAELS get to brag just a little bit -- as his station has completed the proverbial "worst to first" move in the ratings.
The station, playing a unique mix of Classic Hip-Hop and R&B, celebrated its first full month as “93.9 THE BEST,” by debuting at #1 in "literally every key and core demographic," said MICHAELS. “What’s the old saying ... ‘worst to first?’ 93.9 THE BEAT made history today by not only debuting at #1, but taking 93.9 to the highest ratings in the history of this frequency."
The station grew 1.7-2.8-7.7 in the DECEMBER, HOLIDAY and JANUARY NIELSEN PPM 6+ MONDAY through SUNDAY ratings. It's also on top in P 18-34, P 18-49, P 25-54, W 18-34, W 18-49, W 25-54, M 18-49 and M 25-54.
ALL ACCESS Top 40/Rhythmic Editor PETE JONES has a 10 Questions interview with MICHAELS coming soon!