Bridge Ratings Asks, 'Is On-Demand Streaming Behavior Predictive Of Digital Download Sales?
February 25, 2015 at 3:56 AM (PT)
BRIDGE RATINGS recently completed a correlation analysis to study the relationship between on-demand streaming behavior and digital download sales.
The study examined on-demand data for thousands of songs in a variety of music genres as well as digital sales downloads for songs streamed during a twelve-week period. The goal of the study was to track these two variables (streaming and digital sales) to determine the correlation or relationship between the two.
The short answer is “yes, there is a positive correlation which indicates a direct relationship between digital sales of music and the popularity of songs through on-demand streaming.
Read more about these findings by clicking here.