Coleman Insights And Jacobs Media Explore The Great Pyramids Of Radio
February 25, 2015 at 4:32 AM (PT)
In response to a JANUARY post on JACOBS MEDIA’s jacoBLOG called “Pyramid Scheme,” COLEMAN INSIGHTS Pres. WARREN KURTZMAN and JACOBS MEDIA Pres. FRED JACOBS are releasing a joint-blog TODAY (2/25), addressing Fred’s original thoughts and opening a dialogue about the changing landscape in which radio currently competes.
“There are a lot of parallels between what we’ve advocated via our Image Pyramid, and the new pyramid JACOBS proposes,” said KURTZMAN. “We think the readers of our respective blogs would benefit from a discussion of how to use our philosophy in sync with JACOBS MEDIA’s ideas.”
JACOBS adds, "The COLEMAN team has always been on the leading edge of helping radio understand its audience and grow its brands. It's been fun for us to collaborate with them in this discussion about making better radio through the help of pyramids."