CRS In Action: 'Want A Winning Team? Get A Killer Coach'
February 26, 2015 at 3:42 PM (PT)
During the CRS 2015 THURSDAY (2/26) AFTERNOON session, "WANT A WINNING TEAM? GET A KILLER COACH," featured RAB CEO/Pres. ERICA FARBER and a panel of leadership experts.
iHEARTMEDIA RPM and WUSY/CHATTANOOGA OM/PD/morning personality GATOR HARRISON, iHEARTMEDIA/GRAND RAPIDS Country Music Brand Team/PD DOUG MONTGOMERY, KMLE/PHOENIX PD TIM RICHARDS, and AUDIENCE DEVELOPMENT GROUP/GRAND RAPIDS Consultant/Talent Coach BRIAN WRIGHT offered insight on what it takes to build a winning team, including tips and tricks for coaching up and mentoring staff.
The panel was designed around the four "killer coaches" critiquing airchecks submitted by willing participants across the country. Each aircheck was analyzed for strengths and weaknesses, and the panelists noted key coachable moments and strategies for handling each personality.
The airchecks submitted included those from WHWY/DESTIN-FORT WALTON BEACH, FL personality CHRIS ALLEN, WUBB/SAVANNAH, GA MD/midday host JESS JENNINGS, WXFL/MUSCLE SHOALS, AL afternoon host M. FLETCHER BROWN, and KMNB/MINNEAPOLIS personality KRIS VALENTINE.
Coaches agreed that the strategy will not be the same for every on-air talent when it comes to coaching up and polishing their skillset. "Typically, we get to know these people and get to know what motivates them," stated HARRISON. "We should be able to speak to their life and know what speaks to their heart." The continued takeaway was to know your staff personally and coach based upon what most motivates them.
Additionally, talent coaching requires continual feedback. "Really good talent coaching is a series of repetitive events," explained WRIGHT. "It's a process, and not an event. I've seen some talent turn a corner so fast once they believe that." The coaches recommended scheduling weekly appointments with talent, be it individually or in group settings, in order to critique and offer feedback. Station branding, setting the appointment, and selling the music are the keys to great breaks, and coaching is important for every personality at every level in every market.
Panelists also encouraged the attendees to seek feedback from outside of your format and station. "If you're in a cluster that has multiple formats, ask your Rock guy what he thinks of the Country show," advised HARRISON. "There are great viewpoints, and you can get perspectives from your inside your building, but if you're not asking for them, you'll never get them."
Takeaways for the "WANT A WINNING TEAM? GET A KILLER COACH" panel include: positive reinforcement, getting to know your staff and what motivates them, coaching up gradually and continually, and being open to outside opinions and coaching from others. With proper coaching, even the best air talent can improve, make their breaks tighter, and better-brand their station overall.