Jacobs Media Honors XAPPmedia As 'Most Innovative'
February 27, 2015 at 4:13 AM (PT)
Each week, JACOBS MEDIA honors an "innovative" member of our business. This week, they've chosen the NEXTRADIO app. JACOBS writes, "It’s no coincidence that some of the most innovative developments in and around radio these past couple of years revolve around the advertising message -- specifically, the interactive nature of platforms that connect audiences and brands. Last year, we highlighted JELLI, MIKE DOUGHERTY’s programmatic buying service. And with startups like CLIP INTERACTIVE integrating a wide range of programming and commercial features that enhance the broadcast, you know there are lots of bright minds working on better ad models.
"Today’s 'Radio’s Most Innovative' honoree is becoming more familiar to radio broadcasters with each passing month. XAPPMEDIA has developed an innovative way to integrate voice commands to streaming radio streamcasts with the goal of enriching the experience on a safe and interactive platform. Like a lot of innovative technologies, XAPPmedia started with a different goal in mind but discovered that radio was, in fact, the perfect opportunity for the company."
Read the full post here.