This Week's Merge: Just Give The Fans What They Want
March 4, 2015 at 5:50 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "As great brands, we no longer operate in the 'era of entitlement.' It is now the 'era of earn.' We have to work at proving our worth in everyone's social lives every day.
"And learning ways to earn the fans' attention should be an ongoing quest.
"As a member of the agenda committee for COUNTRY RADIO SEMINAR, my sole purpose is to bring together some of the best in social media so that we can all continue to learn.
And this week's MERGE recaps the brilliant panel that so many people walked away from with a fresh perspective on social and fans.
MERGE is written to help assist the radio and record industry in the social and digital space.