Bell Media Flips Vancouver's 'Beat' To Virgin Radio
March 5, 2015 at 2:48 PM (PT)
The VIRGIN RADIO brand returns to the VANCOUVER, BC market, as BELL RADIO picks up the VIRGIN RADIO moniker - previously used by crosstown CKZZ - for Top 40 CFBT, which had been known as 94.5 THE BEAT. The airstaff remains intact.
“In the midst of our rebrand, listeners can be assured that ‘The BEAT Goes On’ under a fresh new banner, with the same high-energy blend of music, personalities, and programs that has made 94.5 such a success,” said JAMES STUART, RVP Radio and TV Operations, BELL MEDIA VANCOUVER.
“We look forward to continue serving our loyal listeners as we introduce the VIRGIN brand to the VANCOUVER airwaves, and we welcome new listeners across the city to enjoy the all-new 94.5 VIRGIN RADIO.”