Study Shows Farmers Still Relying On Farm Radio
March 9, 2015 at 4:15 AM (PT)
A study by IPSOS RESEARCH for the NATIONAL ASSOCIATION OF FARM BROADCASTING says that farmers still rely on farm-format radio, with strong listening from the morning through the close of the markets.
The study, conducted during the 2014 harvest, says that 84% of respondents called local farm radio broadcasting and information "important in their daily operation decisions." Among the reasons given for listening were getting prices, following markets, getting local information, news, and weather, and convenience.
NAFB Dir. TOM BRAND said, "There is a strong connection to the everyday tasks farmers and ranchers perform to the daily programming of farm broadcasters. Our member stations and networks develop programming based on audience needs in their listening area. That is the power of radio and farm broadcasting."
See details from the study by clicking here.