iHeartMedia Addresses Gender Inequality For International Women's Day
March 9, 2015 at 6:53 AM (PT)
iHEARTMEDIA has joined with the CLINTON FOUNDATION's NO CEILINGS: THE FULL PARTICIPATION PROJECT, to raise awareness of gender equality issues.
For a full day (through this evening (3/9)), iHEARTMEDIA and CLEAR CHANNEL OUTDOOR are using their multi-platform assets – including radio, digital and billboards – to raise public awareness, and will join other companies including CONDE NAST, DOVE, UNDER ARMOUR, KATE SPADE, the NEW YORK CITY BALLET and others to temporarily remove female images from highly visible media profiles and redirect the public to NOT-THERE.org to learn why. The newly launched website features celebrities including AMY POEHLER, CAMERON DIAZ, JENNY SLATE, PADMA LAKSMI and SIENNA MILLER, appearing in a video posted there.
More than 185 iHEARTMEDIA radio stations across the country and its on-air personalities are airing a targeted on-air and online campaign in support of NOT THERE. The on-air campaign will play clips from female artists sans their vocal tracks. Similarly, CLEAR CHANNEL OUTDOOR will post billboards in TIMES SQUARE and at other locations with female images removed.
“We are taking a collective stand that full participation for women and girls anywhere and everywhere remains the unfinished business of the 21st century,” said CLINTON FOUNDATION Vice Chair CHELSEA CLINTON. “By knowing the facts and what has worked and hasn't worked to advance gender equality, we can accelerate the pace of change for women and girls — both at home and around the world.”
“For iHEARTMEDIA, INTERNATIONAL WOMEN'S DAY is an opportunity to celebrate the invaluable contributions that women have made to the world, but most especially within music and entertainment, and set this stage for future progress,” said iHEARTMEDIA EVP/CMO GAYLE TROBERMAN. “It is our hope that our participation and commitment to the NOT THERE – A NO CEILINGS PROJECT will help ignite and energize the next generation to continue fighting every day for equality, until we are indeed, there.”