WVIC Makes The Flip To Classic Country
March 16, 2015 at 6:55 AM (PT)
MIDWEST COMMUNICATIONS Alternative WVIC/LANSING, MI has made the flip to Classic Country TODAY (3/16). The station will be branded as "94.1 DUKE FM," and will go up against market leader TOWNSQUARE MEDIA Country WITL.
“Based on the success of 'DUKE' in our other MIDWEST COMMUNICATIONS markets, we are excited to launch the format in LANSING, MI,” said GM PATRICK PENDERGAST. “We think it’s the right format, in the right market at the right time. We believe it will appeal to a wide swath of Country music listeners who aren’t entirely satisfied with the direction of current Country formats, preferring a healthy dose of GARTH BROOKS, CLINT BLACK, REBA and other legends of Country music.”