Nielsen Forms Strategic Alliance With Concentric
March 16, 2015 at 8:23 AM (PT)
NIELSEN and CONCENTRIC have entered into a global strategic alliance to bring a new system for brand and media planning to NIELSEN clients. Through this alliance, clients will benefit from NIELSEN’s data assets and analytics combined with CONCENTRIC’s modeling method that synthesizes large data sets and allows clients to make strategic decisions about an advertising campaign’s potential.
“NIELSEN has unparalleled insight into the consumer, as well as marketing effectiveness,” said CONCENTRIC CEO GREG SILVERMAN. “The power of their data and analytics combined with our technology is very exciting for the future evolution of media planning technologies and the capabilities that this will bring for monetization.”
“Our clients have increasingly difficult business questions that require thoughtful and fresh insights,” said NIELSEN SVP/Product Leadership ERIC SOLOMON. “Through this new solution, clients will be able to gain a deeper understanding of the dynamics of the consumer and brands. We will focus on addressing three client pain points: marketing strategy optimization, media plan simulation and media asset monetization.”