Hot 97's Nessa Goes To The United Nations
March 16, 2015 at 2:22 PM (PT)
In honor of WOMEN’S HISTORY MONTH, EMMIS Top 40/Rhythmic WQHT (HOT 97)/NEW YORK afternoon personality NESSA recently visited the UNITED NATIONS to discuss women and media discourse, an extensive conversation on the typecasts and stereotypes women in broadcasting face, and a discussion on how to breakdown these barriers for women in media. NESSA’s message of empowerment for women and young girls reflects her own professional experiences in radio, where she has preserved her morals and values by staying true to herself and maintaining a business-savvy attitude.
In a press release NESSA commented, "I believe on air personalities don't have to be a male to attract young females or be an overtly sexual woman to attract males. I truly get to embrace this philosophy at HOT 97, the biggest and most influential Hip Hop radio station in the world. HOT 97 has always been at the forefront of employing women as leaders, which is why I am here today. My bosses, RICK CUMMINGS and JIMMY STEAL, truly support women as key players and have given me the platform to help promote female equality."
WQHT Dir./Programming PIO FERRO added, "NESSA signed on to HOT 97 to be the personality in the biggest day part on the biggest Hip Hop radio station on the planet. EMMIS is proud to have a strong, female voice leading our premiere programming in the New York tri-state area, and we look forward to the many great things to come from her!"
In her speech at the UN, NESSA encouraged women to not undervalue their worth and to make career decisions in ways that work for you, and not based off male counterparts. She concluded by urging women to become the leaders you see are missing in the fields of media and broadcasting, and to change the way you want society to see women.
Check out photos from NESSA's visit to the UNITED NATIONS here,