Cumulus Appoints Pierre Bouvard As Chief Marketing Officer
March 18, 2015 at 3:56 AM (PT)
CUMULUS has tapped media research, sales and marketing executive PIERRE BOUVARD to the newly created role of Chief Marketing Officer. In his new post, BOUVARD will lead the marketing strategy for the media and entertainment company, including both its local and national brands. Bouvard will develop targeting applications for advertisers and agencies across CUMULUS’ and WESTWOOD ONE’s 193 million weekly listener footprint. He will assume his new role at CUMULUS effective TODAY (3/18), and will report to Pres./CEO LEW DICKEY. BOUVARD will be based in NEW YORK CITY.
BOUVARD has over 25 years of experience in media research, purchaser targeting and advertiser ROI measurement as well as senior leadership roles in sales, marketing and operations, and was previously SVP/Sales for TIVO RESEARCH & ANALYTICS, INC.
DICKEY said, “PIERRE is one of the radio industry’s most effective advocates. He understands the power of our great medium and is uniquely positioned to leverage audience insights to help advertisers take full advantage of our platform to deliver national scale with local activation. Incremental data beyond ratings is rapidly becoming the most important component in advertising decisions, and we are excited to have PIERRE leading our effort to help our clients achieve a superior return on investment.”
BOUVARD added: “CUMULUS is AMERICA’s fastest growing major radio group. Over the last ten years, their national revenues have grown tenfold from $50 Million to $500 Million. They have transformed themselves into a major market, cross-media national platform through the merger of WESTWOOD ONE and CUMULUS RADIO NETWORKS, the launch of the NASH country music lifestyle brand, and the RDIO online radio partnership. Radio is the soundtrack for the American worker and “king of the road”. CUMULUS has impressive solutions for advertisers and agencies to reach the right audience and accomplish their brand and sales objectives.”